Latino advertising is recognized as one of the fastest growing markets to reach in the entire medical sector. Latino marketing for medical procedures is proving to be the best, most cost effective medical advertising strategies available today. In considering Latino advertising, it starts with the selection process…finding the best medical ad firm that can accurately analyze the market and create custom ads for the Hispanic market. Consider the following demographic targeting tips:

- Zip Code Analysis combined with proven marketing tools
- Syndicated online and offline medical ads integrated with hospital marketing campaigns

For example, Hispanics represent one third of the population in Chicago and account for more than half of converts to the Church of Jesus Christ of Latter-day Saints. About one fourth of the 30+ congregations on the North Side of Chicago are Spanish-speaking.

Look for agencies with prior experience and a track record for delivering results and able to find opportunities like this on above. Sometime it can be as simple as just sending in your logo and the right agency can take it from there.

About The Cost Effective Medical Marketing Procedures

With the fierce competition prevailing in the healthcare sector, medical practitioners have to depend upon several marketing strategies to generate referrals and new patients to their healthcare facility. People have a misconception that the medical profession is more focused on generating revenue versus providing good healthcare services. The rising costs of new healthcare equipment and life saving medicine is making it challenging to all medical practitioners out there. This reinforces the fact that cost effective medical marketing strategies are in high demand and are more important today than ever before.

Launching In-House Marketing Campaigns

With limited budgets and cost cutting efforts in the healthcare industry, launching in-house medical marketing campaigns to target the patients in the local market is becoming increasingly popular. These marketing campaigns can include educational collateral and brochures, customized marketing on walls (wall art) and even advertising on vehicles that pick up employees and patience of the health care facility. These concepts can help to create credibility about your healthcare facilities amongst the public. Patient education, especially for the rapidly growing Latino population is a method of medical marketing that all healthcare providers need to address.

Bottom Line with the Latino advertising and Hispanic advertising for Medical Practices

With the Latino advertising and Hispanic advertising for medical practices becoming more effective, a large number of advertising agencies have taken note. We recommend requesting success stories and case studies for agencies you are considering hiring and look for opportunities like the one cited in this article to build your campaign around.

By: Banahan Jim

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The gall bladder is a pear-shaped organ that has an important role in the digestion of fat. The liver produces bile and the gall bladder stores it, releasing it when partially digested food is absorbed inside the small intestine. Gall bladder disease mostly occurs due to formation of gallstones inside the gall bladder. Gallstones are formed from cholesterol, calcium and bile salts. When they grow in size, they block the bile ducts and obstruct the normal release of bile. Gallstones are difficult to eliminate and in large amounts they can cause inflammation, swelling and even infection of the gall bladder. In serious forms of gall bladder disease, immediate surgery is required in order to prevent the occurrence of complications.

After the gall bladder is surgically removed, the process of digestion is slowed down, as the liver has to produce more bile when food enters the stomach and small intestine. Due to this fact, gall bladder surgery is recommended mostly to people who suffer from serious forms of gall bladder disease. Gall bladder surgery is considered to be the last resort in the treatment for gall bladder disease and it is performed only when the patients don’t respond well to drugs.

Gall bladder disease can be either chronic (chronic cholecystitis) or acute (acute cholecystitis). Chronic cholecystitis mainly causes inflammation of the gall bladder, while acute cholecystitis also involves bacterial infection and it can lead to serious complications. Acute cholecystitis often requires gall bladder surgery.

Fortunately, gall bladder surgery is uncomplicated and involves very few risks. Traditional gall bladder surgery (open cholecystectomy) is performed through a wide abdominal incision. The complications that can occur in traditional gall bladder surgery are internal bleeding or infection, but they are extremely rare. Due to the wide abdominal incision, the open cholecystectomy can leave post-operatory scars.

Modern gall bladder surgery can reduce the scars by making smaller abdominal incisions. Laparoscopic cholecystectomy is a new generation medical procedure and it usually leaves no visible marks. This form of gall bladder surgery is performed with the aid of a laparoscope, a tube-shaped medical instrument that is introduced inside the body. The laparoscope has a camera attached to it and the progress of the entire medical procedure can be viewed on a TV screen. For this reason, laparoscopic surgery involves smaller abdominal incisions and minimizes the risk of infection. This form of gall bladder surgery allows patients to recover rapidly and most of them don’t need more than a few days of hospitalization.

Although gall bladder surgery is uncomplicated, doctors recommend it only for serious forms of disease. Patients need to respect a medical treatment and a strict diet after gall bladder surgery, until the body gets used to the absence of the organ. People who have suffered gall bladder surgery need to eat less fatty foods and take bile salts tablets in order to help digestion and absorption of fat. Gall bladder surgery is effective, but has to be considered as a last resort medical procedure.

By: Groshan Fabiola

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In the last decade, medical tourism has grown exponentially as thousands travel to other countries for medical procedures. In 2008 alone, statistics show that over 200,000 United States’ citizens traveled abroad for healthcare, especially for elective surgeries and plastic surgeries.

Why are individuals doing this on such a broad scale?

As insurance rates rise and people find it harder to get the treatments they need within the U.S. healthcare program, this segment of tourism is expected to increase rapidly over the next few years.

So, why would a person want or need to go abroad for medical procedures? There are several reasons that come to mind immediately.

Many procedures are less expensive abroad. Less expensive does not imply inferior quality treatment. Costs may be tied to salaries, costs of insurance, or even government subsidies, making medical costs naturally less expensive in these countries. The quality of healthcare facilities abroad has improved a lot in recent years. Numerous countries have built state-of-the-art medical facilities specifically with medical tourism in mind. Many of their doctors have specialized training in the United States, Canada, and Europe. Going abroad may be the only way to get certain treatments. Some medical providers in other countries utilize treatments that, although medically sound, have not been approved yet for widespread use in the U.S. You can tie your health care needs to a well deserved vacation. Medical travel facilitators like Patients Without Borders, MedRetreat and Medical Nomad provide complete medical and travel packages for their clients.

What do you need to know before considering expatriate medical treatment?

What countries have a program for the medical need you have? Most countries, although they can do many procedures, specialize in specific ones for the medical tourist. Are the doctors and hospitals accredited by an international accreditation program such is offered by the Joint Commission International (JCI)? The organization has a multi-step accreditation process with well over 200 facilities outside of the U.S. having already received their accreditation. Is the doctor or hospital associated with a prestigious American hospital like Johns Hopkins Medicine International? An example of this would be Panama City, Panama’s Punta Pacifica Hospital. Does your insurance cover any of the treatments? Although most overseas procedures are not covered by U.S insurance, there are a few like Companion Global Healthcare, that work with a network of JCI-accredited hospitals in several different countries. The customers of Blue Cross and Blue Shield of South Carolina, for example, participate in this program. Remember, Medicare can not be used outside of the U.S. and its territories. You need to know how long recovery will be for your procedure. You do not want to overstay your visa time limits, and you will need a place to stay during recuperation.

If you do your research carefully before you go, you will most likely find that the medical procedures abroad will be less expensive and will fulfill your medical needs as professionally as any doctor or hospital in the United States.

By: Lamar Ross

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In this day and age, it seems as if there is a medical treatment for every ailment that comes down the pike. The slightest amount of suffering can be whisked away with a drug or medical treatment. In many cases, a person does not even know what is bothering them, but they feel something may be wrong. Their doctor then orders a battery of medical tests to rule out as many diseases as possible. In some cases, the disease or condition is very mild and limited treatment is available. There was a lot of cost for the tests only to find out you have to live with whatever condition you have been diagnosed with. There are occasions when only a medical test will solve a problem.

For instance, paternity testing that is sent to paternity test labs may be the only way to determine who the father of a child is. But that medical test is for a unique situation. If you are feeling less than perfect and you would like to know how to change it, there are numerous things you can try before submitting your body to the poking and prodding of medical testing. Furthermore, once you know the problem, there are probably plenty of things you can do to avoid unnecessary treatment and medication.

First, when dealing with any problem, let your doctor know you only want to use testing and drugs as a last resort. Good doctors will work with you to see what you can change in your lifestyle before going overboard with tests and pharmaceuticals. There may be occasions when medicine can save your life, but it should always be the last resort. You and your doctor should be able to create a natural treatment program that involves lifestyle changes that does far more good than any medicine. Often, medicines mask the problem instead of curing it. If you allow your body to heal without the crutch of medication, you may be surprised at how much it is capable of doing on its own. In the long run, you will be stronger and healthier than if you relied on medication to make you feel better.

The best “medicine” is to prevent problems from starting in the first place. Make wise diet choices; get enough physical activity, and sun shine and fresh air. This may keep a lot of health problems from beginning in the first place. If something should happen, look at what you can change to create a healthier lifestyle. Are there foods you are not including in your diet? There is so much focus on dieting and taking bad foods out of your diet that people often forget something may be missing. Sometimes just by adding a specific vitamin or mineral found in a certain food can make a significant difference in your health.

In many cases, certain foods can prevent serious medical problems in the future. All it took was eating an extra piece of fruit, or a few more vegetables each week, and you never needed to deal with the expense or side effects of a medication. As often as you can, choose the natural method of healing your body.

By: Connor R Sullivan

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Tetanus is a serious disease which is caused when bacteria (Clostridium tetani) enter the body and cause an infection. The bacteria release a toxin which affects the nervous system and can cause a person to suffer muscle spasms and stiffness, increased heart rate, fever and sweating, breathing difficulties, and even death. Tetanus-causing bacteria can be found nearly everywhere in the environment, and can sustain heat levels and chemicals that would destroy many other types of bacteria.

In many parts of the world, vaccination against tetanus is a common practice. It is not a one-time vaccine, though, and requires multiple dosages while the patient is young and booster shots on a set schedule throughout the person’s life. In the U.S., most children receive their first dose of vaccine around 2 months of age. This means that they may be at risk for contracting a serious tetanus infection soon after birth.

In fact, using unsterilized tools to tie off the umbilical cord after a child is born is one of the leading causes of tetanus around the world. As newborns are very susceptible to disease in general, adding a tetanus infection the stresses on their fragile bodies can be devastating. Neonatal tetanus affects about 500,000 newborn babies around the world every year, and the fatality rate is around 95% if it goes untreated. Even with treatment, it takes the life of over a quarter of its young victims.

The population at risk for contracting tetanus in medical environments extends beyond babies, though. If a person’s vaccination is not properly maintained, many procedures have the possibility of causing an infection if tools are not properly sanitized. A simple IV or injection can open the door for harmful bacteria. Obviously, surgical incisions also create an open door for infection. It is extremely important for doctors to uphold high standards for sterilization and cleaning of equipment.

If you are worried that you are showing the symptoms of a tetanus infection, it is very important that you receive medical attention as soon as possible. If you believe the issue may have been caused by the negligence of a medical professional, you may need to look into filing a medical malpractice lawsuit to receive compensation for damages. It is your responsibility to report serious issues to help protect the well-being of other patients.

For more information, visit the website of the Philadelphia medical malpractice attorneys of Lowenthal & Abrams, P.C.

By: Joseph Devine

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It used to be surgical procedures were something that was a last resort. It was used in response to a medical emergency and not something a person would look forward to undergoing. Over the last few decades, surgical procedures have been developed that are meant as a way to help people avoid more serious medical problems in the future, or to help them lead a better life right away. These elective surgeries are options for people who have something wrong with them that may not be life-threatening at the moment, but if they were to be able to correct the problem, it could lead to a much better life. For instance, if you have problems with your vision, there are surgical procedures that can correct the problem. The cost of Lasik eye surgery is reasonable so it is an option for many who have vision problems. The cost of Lasik is not always covered by insurance, but your Lasik eye cost may be worth the investment if you never need to wear glasses or worry about contact lenses ever again.

If vision problems do no affect you, there may be another health problem that causes you strife. Those who are severely overweight may want to speak with their doctors about gastric bypass. This surgical procedure allows you to make the size of your stomach smaller, helping food pass through your system. It also forces you to eat less so you are not consuming as many calories as before. There are numerous options now for this procedure, and the risks associated with the procedure is much less than it used to be. This procedure can not only help you lose weight for cosmetic reasons, it helps you lead a healthier life. Those who spend years of their lives overweight end up facing a number of health risks in the future. They are more susceptible to problems like diabetes, cancer, and heart problems. Electing to have the gastric bypass can make a big difference in the health of your future.

Even if your health issues are not as serious as vision or weight problems, there may still be a surgical procedure that can improve your life. Minor procedures include hair implants and mole removal. In some cases, mole removal may be a health problem due to skin cancer, but other times you just want to remove something you are tired of looking at. Hair implants are a minor procedure, but they can make a big difference about how you feel about your appearance. Both of these procedures are done in an outpatient manner, so you stop by for a doctor’s appointment, they help you with the procedure, and then you are on our way. Cosmetic procedures like these are paid for out of pocket, but they are often very affordable. In the long run, you may find the investment was well worth it because you will be feeling happy, healthy, and attractive once you have spent some time improving your current situation.

By: Connor R Sullivan

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Physicians need to find a way to utilize their skills to expand the scope of their practice. The growing demand for personal attention and service in medicine may provide opportunities for physicians who see the benefit of addressing these needs.

Don’t try and re-invent the wheel, learn from our experience, here are 6 tips that will help you successful add medical aesthetics to your practice.

1. Do It Because You Want To Do It

Adding medical aesthetic procedures is going to add another dimension to your practice. Adding a cash-based revenue center to your practice should yield great returns. However, if you are not doing what you truly enjoy, it will show on your bottom-line. As you will probably be spending more time and money than you originally planned, you need to make sure adding aesthetic medical procedures is what you really want to do.

Why are more and more physicians looking at adding these cash-based aesthetic medicine procedures? One reason is fees are much higher than those for reimbursable procedures.

2. Start with a Road Map

You should have a clear strategy of what services, procedures and products you will offer. Don’t try to be everything to everyone. Adding medical aesthetics typically combines medical and aesthetic procedures along with complementary skin care products.

One thing I strongly advocate is having a plan. You should have a business plan that outlines what you want to accomplish (goals), and a road map on how you are going to get there. You should have a marketing plan to clearly outline what you are going to do in order to get the best return on your investment (time).

A very important part of your business plan is to clearly understand what the top minimally invasive procedures are, and who is having them done.

3. Product, Equipment, Service

Before you purchase any equipment, you should know which procedures you are going to perform in your practice. Hair removal, although popular, is very commoditized. You may want to focus on vascular and pigmented lesions, skin tightening, wrinkles and acne scars, and skin rejuvenation. It is also important that your equipment can be easily upgraded as new technologies become available, and not need to be replaced.

Don’t forget about ensuring each room has sufficient space to highlight the skin care line you will also carry. When choosing your skin care products, choose the ones you really believe in. Otherwise, you are missing a huge profit opportunity.

4. Building your Dream Team

Since you will not want to be tied down to the day to day operations of the medical aesthetic portion of the practice, you may consider hiring a medical aesthetics director. This person needs to have exceptional customer service values, and be talented enough to choose and develop the right team to perform your medical aesthetics procedures.

The nice thing about offering medical aesthetic procedures is that in most States you do not have to do the actual procedures, you can hire an experienced aesthetician, RN, PA, or NP to do them. This allows that part of your practice to generate revenue whether you are there or not.

5. Marketing and Promotion

First of all you need to let all your current patients know about your new aesthetic medicine procedures, but do not think this is enough! You will need to have a comprehensive marketing plan prior to your grand opening. You may want to offer free informational sessions on popular topics (i.e. wellness) or a special promotional treatment package.

6. Don’t forget about regulatory and insurance issues

Since you will be incorporating medical procedures in your practice you need to ensure you have the proper liability coverage for the procedures you will be performing. While you may already have malpractice insurance, it may not cross-over to your medical aesthetic practice. Many insurers are now requiring offices adding or expanding cosmetic-aesthetic procedures to their practice to document clinical and/or accredited training on all non-ablative modalities before a policy of coverage will be extended. Please consult your insurance provider and your legal advisor to ensure you are accurately covered.

The underlying theme here is – Be Prepared! The key to any business success, including expanding your practice, is having clinical expertise and to be constantly cross-marketing your available medical aesthetic treatments to your regular patient base.

As you develop and grow your aesthetic practice, you are going to experience the same growing pains common to any new business, the key is identifying them and responding to them.

This information has been taken from part of the course curriculum that will be taught at the International Association for Physicians in Aesthetic Medicine’s 2-day Aesthetic Medicine Symposium. Physicians can download the full version of the “6 Tips to Adding Aesthetic Medical Procedures to your Practice” ebook at no charge from http://www.theiapam.com/ebook

By: Jeff Russell

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As documentation linking oral health and overall health of the human body continues to build, more and more dental practices are recognizing the value of filing medical claims for many of their procedures. While this knowledge leads to more opportunities for filing claims with medical carriers, it also requires dental practices to learn how to do it.

Incorporating medical billing in dental practices has turned out to be a win-win situation for everyone. Patients are going forward with treatment, doctors are being paid, and satisfied patients are eagerly referring their friends and family. No doubt, your office will enjoy the rewards that come from happy, patients, profit stability, and a team that will receive compliments on a daily basis.

Here is a current list of dental procedures that can and should be filed with medical carriers:

Trauma procedures Medically necessary oral surgical, laser, and periodontal procedures Medically necessary implant, endodontic, and prosthodontist procedures TMD procedures Appliances to treat sleep apnea Screening to detect oral cancer Medically necessary exams and x-rays, including CT scans, associated with any of the procedures listed above

The following example illustrates how dental practices and their patients can reap the benefits of this billing process: After a nonsurgical periodontal treatment was done on a patient with the medical diagnosis attached, the office that performed the service billed both dental and medical insurance. Not only was the entire cost of treatment covered, but the patient’s only out-of-pocket expense was for home-care products. Staff members were amazed at the number of cases that met the criteria for filing a medical claim. It became quite clear that the increased profits from these cases far surpass the time and expense to learn how to file medical claims correctly.

While some similarities exist between preparing a dental claim and a medical claim, such as patient demographics and insurance demographic sections, there are also some significant differences, such as in coding systems. For instance, medical carriers ask for more than just a procedure code, which is all that is required by dental carriers. Medical carriers also require the reason (which is the patient’s diagnosis) why the particular procedure was done. Therefore, medical necessity is probably the most important element of successful dental-medical cross coding.

Dental practices that choose to implement a dental-medical cross-coding system will undoubtedly experience a positive impact on their day-to-day operation. Patients will certainly appreciate the fact that you are willing to help them obtain medical benefits… and word of mouth is one of the most effective marketing tools that exists in any service business.

By: Heather H Brunson

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Medical spa services are basically professional cosmetic procedures offered in the tranquil and luxurious atmosphere of a traditional spa. A variety of professionals are also employed under the auspice of cosmetic spa services, including cosmetic surgeons, cosmetic dermatologists, aestheticians, massage therapists, and cosmetologists.

Types of Procedures Available Through Medical Spa Services Medical spas offer the latest and greatest in anti-aging techniques, injectables, acne treatments and laser hair removal. Some of the procedures available include the following:

* Botox Injections

Botox is injected under the skin of the forehead, between the eyes or around the corner of the eyes to fill in depressed areas and wrinkles, which works to significantly reduce the signs of aging. It is typically injected by a cosmetic surgeon or cosmetic dermatologist and requires an appointment, as Botox is usually prepared fresh each day.

* Chemical Peels

Chemical peels use an acid solution to remove the top layer of skin. By doing this, a person can rid themselves of dead and dull skin and other skin imperfections.

Depending on the problem areas and skin type, a cosmetic dermatologist will either perform a light peel (which requires little or no sedation and has no downtime), a medium peel (which removes more layers of skin but requires a few days of recovery) or a deep peel, (which offers incredible and long lasting results, but may take weeks or months to fully recover).

* Laser Hair Removal

Laser hair removal is a fast, gentle and effective way to remove hair from the face, legs, arms, stomach and bikini area. It’s obviously a cleaner and quicker procedure than wax or cream removals and provides a much smoother and fresher look to the skin.

* Injectable Fillers

Injectable fillers include popular treatments such as Restylane, Sculptra and Juvaderm which can be injected into skin depressions, deep wrinkles, folds and into the lips and cheeks to firm and plump the targeted area. The sessions generally take 30 minutes with results lasting for up to two years, depending on the procedure.

* Laser Therapy

Medical spas differ in what types of laser therapy they offer to their patients but most offer some form of treatment to reduce sun spots, freckles, imperfections and spider veins.

* Special Cosmetology Sessions

Most medical spas offer upscale lines of cosmetics that can be applied by a cosmetologist to hide redness, bruising or swelling as result of any of the cosmetic procedures detailed above. These products can then be purchased and used by the patient to hide the healing process of their cosmetic procedures from family members and colleges.

Why Choose Medical Spa Services

If you’re looking to undergo any of the procedures listed above, getting them done at a medical spa is a great choice for a variety of reasons. Most of the procedures listed above involve the face and it’s important to have someone that specializes in these techniques working on your behalf.

Additionally, medical spa services provide a “bigger bang for your buck” with regards to specials, combination procedures or the number of therapies included with each treatment package. Finally, the atmosphere of a medical spa makes the experience worthwhile-as it’s a nice change from waiting in a cold, boring and dreary doctor’s office to get a procedure done.

By: A Aaronson

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Drs. Gary Null, Carolyn Dean, Martin Feldman, Debora Rasio and Dorothy Smith, authors of “Death by Medicine” report in their groundbreaking research that 783,936 people die every year in the United States from conventional medicine mistakes. This is the equivalent of six jumbo jet crashes a day for a year.

Of the 783,936 annual deaths due to conventional medical procedures, about 106,000 are from prescription drugs, according to Death by Medicine. That is a conservative number, because of underreported cases of adverse drug reactions some experts estimate that approximately 200,000 deaths occur annually.

This staggering number is a significant increase in the number of deaths reported by The Journal of the American Medical Association Vol. 284 July 26, 2000, documenting the tragedy of Traditional Western Medicine (TWM) paradigm. The author, Dr. Barbara Starfield of Johns Hopkins School of Hygiene and Public Health describes how the U.S. health care system may contribute to poor health. Doctors, she stated, are the third leading cause of death in the U.S., causing 250,000 deaths every year.

Where is the media attention to this tragedy? Where is the government demand to stop these medical mistakes? Money is the main reason:

• Dr. John Abramson reported in his book, Overdosed in America, that over $3 billion was spent on pharmaceutical advertising in 2003-therefore, the media is loath to report the truth about one of what may well be their most lucrative advertisers.

• The medical and pharmaceutical industry is allowed to run unabated, because the pharmaceutical and health products industry spent more than $800 million in federal lobbying and campaign donations at the federal and state levels, a Center for Public Integrity investigation reported. Its lobbying operation, on which it reports spending more than $675 million, is the biggest in the nation. No other industry has spent more money to sway public policy in the same period. Representing 48 pharmaceutical companies, PhRMA has 20 registered lobbyists on staff and has contracted with dozens of lobby and PR firms.

Pharmaceuticals are a $1 trillion industry. It’s an amazing statistic. Some of the largest corporations in the United States are drug companies. The top 10 pharmaceutical companies in the United States earn more money than the remaining 490 Fortune 500 companies.

Prescribing more drugs and recommending more surgeries means more profits for the pharmaceutical companies and physicians. Getting more drugs approved by the FDA, regardless of their safety, means more money for the pharmaceutical and physician industry. Physicians and pharmaceutical companies seem to believe they are entitled to huge profits, even if a few hundred thousand people lose their lives in the process.

Even in cases of drug recall, everyone involved has a scapegoat: Pharmaceutical companies blame the FDA for approving the product and the doctors for over-prescribing it, and doctors can blame the patients for wanting it and not properly weighing the risks.

A 1995 U.S. iatrogenic report revealed, “Over a million patients are injured in U.S. hospitals each year, and approximately 280,000 die annually as a result of these injuries.” The iatrogenic death rate dwarfs the annual automobile accident mortality rate of 45,000 and accounts for more deaths than all other accidents combined.” This report, issued 10 years ago, when America had 34 million fewer citizens and drug company scandals, like the Vioxx recall were yet to occur. Health care comprises 15.5 percent of the United States’ gross national product, with spending reaching $1.4 trillion in 2004.

Approximately 2.2 million US hospital patients experience adverse drug reactions (ADRs) to prescribed medications each year. In 1995, Dr. Richard Besser of the federal Centers for Disease Control and Prevention (CDC) estimated the number of unnecessary antibiotics prescribed annually for viral infections to be 20 million; in 2003, Dr. Besser believes tens of millions of unnecessary antibiotics are prescribed annually. Approximately 7.5 million unnecessary medical and surgical procedures are performed annually in the US, while approximately 8.9 million Americans are hospitalized unnecessarily.

The majority of Americans have bought into the pharmaceutical clever ads that every medical issue has a quick fix. Pharmaceutical companies make a pill for every conceivable ailment-real or not – there are pricey prescription drugs to “treat” it. When I remind people that every prescription drug has a plethora of serious side effects worse than what ails them, they are insulted. The ads, for the drug was subliminally worded to psychologically indoctrinate the listener to believe in its magical powers and to buy it. The belief becomes, ‘anything is better than nothing’-albeit there are side effects.

Americans go to the doctor’s office oblivious of the danger they’re walking into. People know that medical errors occur, unfortunately due to little reporting they assume that errors are unusual, isolated events. Unfortunately, by accepting conventional medicine, people voluntarily continue to walk into what could be the cause of their own death. “The surgery was a success-the patient died.”

What to do? Become informed. Read, Read, Read. Stop listening to pharmaceutical ads. Pharmaceutical ads are created with one goal in mind-convince you to buy the product so the company can make money. You, the consumer, are secondary to their goal of making money. Of course, ads are cleverly worded to make you believe your needs are primary. Don’t be fooled by these profit making enterprises.

The following are excellent resources to make the transition from conventional medicine to preventative and healing health care.

http://www.naturopathic.org/

http://sites.google.com/site/drdoniwilson/?gclid=CKWvr5G6op4CFQ0aawod1V7ilw

By: Dorothy M. Neddermeyer, PhD

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